Market Your Teen Fashion Line Successfully With These Tips
So you have a fashion line that targets teenagers? Well, you probably didn’t choose the easiest fashion line in the world. Teenagers are quite hard to cater and design for because firstly they have to convince their parents to buy your clothes, which means you have to create something that is agreeable to parents and secondly they only want what is hip or popular at the moment, which means a lot of quick changes in your designs and fashion style. Luckily marketing your fashion line is easier than ever before thanks to all of the online tools, social media sites and promotional companies out there. With today’s technology you can reach much more clients a lot easier and make a huge success of your teen clothing line despite all the difficulties involved in this particular target market.
Social media marketing is a must
With more than 1.86 billion active Facebook users, social media marketing should definitely be on the top of your list of marketing strategies. Social media marketing is a great way to show teenagers your terrific outfits, to lure them to your Facebook page and to navigate them back to your online store where they can buy your products. Facebook and Instagram are the best two social media sites for.
Get an ecommerce store even if you have a physical store
A shop at a popular shopping location is always a great way to make good sales but never underestimate the power of online shopping. There are plenty of teens that have a hard time finding transportation that would love to shop your products online and there are plenty of teens that love to scout online for great clothes so they can budget better before setting off to your store.
Promote your fashion line on other websites and blogs
Ad networks that are not a scam are a great way to promote your teen clothing line. There are plenty of popular blogs and websites out there that are willing to rent out some add space for a small fee. Your clothing will be promoted to anyone that visits that site or blog and anyone that clicks on the promotion will instantly be promoted back to your website or your ecommerce store where people can buy your goods.
The right model shots can do wonders for marketing
Teenagers buy with the eye and they need to see what your clothing looks like before they will be willing to commit. Adding a funky t-shirt to a dummy doll is not enough to get your product to sell well because no one can really tell what your outfits will look like on actual people. Get a good photographer and a few teenage models and take some great shots of all of your outfits. You can use the shots on your website, on social media, on email campaigns, on your blog and on network adds to inform more people of your terrific clothing line.